Open Mobile Ecosystems – Project Ara and GigaOm Research – June 5, 2014


Open Mobile Ecosystems – Reality of the Future, or just Preso Slideware?
A look into Project Ara and perspectives from GigaOm Research

(SVForum Digital Media SIG is now joined with the SVForum > Mobile Group)

Pre-register at:

Open software. Open hardware. Open application markets. These approaches have allowed for transformation in mobile products. The developer community’s has creativity been set free through the modular application store approach – crossing mobile platforms and now, the Internet of things and wearables.

Now, this trend is hitting hardware. The millennial demographic yearns for personalization; yet increasingly the mainstream mobile industry pitches tight integrations between hardware, software and services.

Could open-source platforms of both software and hardware modularity remake the entire mobile ecosystem, and compound billions more people to get on the Internet? Are these directions already unstoppable? Linux is ‘winning’ on the server-side market, why not on the client-side market?

On June 5th we invite industry participants open-source/open platform projects, ask them pressing questions, and invite you participate in the agenda, and to share in a moderated and documented whiteboard session.

Jason Chua, UX Lead,  Google, Project Ara
Jason Chua leads user experience for Project Ara, a open, modular smartphone platform developed by Google’s Advanced Technology and Projects group. Over the past year, he has led efforts to engage and empower makers of all types including a cross-country maker roadtrip, the development of a “smart” retail experience, and the design of a digital phone configurator. Before Project Ara, Jason co-founded SparkTruck, a mobile fab lab serving elementary and middle school students and teachers. He is an occasional lecturer at the Stanford, and holds degrees in product design and mechanical engineering.

Larry Cornett, Analyst, Gigaom Research
Larry Cornett, Ph.D., is the founder of Brilliant Forge; a consulting practice that helps organizations focus their consumer insights, product vision, business strategy, and technology capabilities into new business opportunities. With more than 18 years of experience in the industry ranging from small startups to large global corporations, Larry is recognized in the industry for his best practices and knowledge of how to successfully design products and services for Consumer Markets.

Prior to founding Brilliant Forge, Larry was a Silicon Valley product executive with over 16 years of experience designing, defining, and building consumer products at several of the biggest and best technology and internet companies; including Apple Computer, Yahoo, eBay, and IBM.

Most recently, Larry was the Vice President of Consumer Products for Yahoo! Search, leading a multinational team of product managers, designers and developers who were focused on creating world-class Search experiences. Before that, he was a Director at eBay, where his team focused on multiple products for Tailored Shopping Experiences, Platform, and International sites.

Earlier in his career, he was a designer at Apple Computer, where he worked on the Finder, OS, and International software; and IBM, where he worked on database and development tools. He was also the principal consultant for MindSpan Design, an interaction design agency where he worked on desktop, web, and mobile solutions for a variety of clients. He received his Ph.D. from Rice University, where he designed and developed a coaching system for training software users. He holds multiple patents, which include design work on web-based products and hardware solutions.

Agenda: three crucial perspectives:
1. Research paper – What numbers are driving the future of open source
platforms? How different are the various open software ecosystems?

2. Presentation – A presentation from a guiding force in open source
OS/hardware and ask top questions driving open source now.

3. Whiteboarding – What do YOU think? Bring your own perspective and
influence to the discussion.

Dialogue drivers; your’s and our’s…
1. Where will developers and consumers win with Open-Source platforms?
2. What opportunities are still untapped?
3. Are open platforms emerging and diverging, or simply merging?
4. How will open-source shape the future of mobile platforms other than
smartphone, for example making a smartphone interact with home, car
(transportation), and on the body (health)?
5. Open software has achieved success on the backend, but not front end
(e.g. Linux desktop has not taken off), how is mobile ecosystem
different? (e.g. Samsung already mentioned using Openstack for mobile
ecosystem, but has been quiet on Tizen project). Note to chairs… CES
announcement… watch/wearable…?
6. What do we as developers want from an Open-Source future?
7. With open hardware bringing low barrier to entry, lots of developers
and faster, richer innovation, what areas should entrepreneur focus
8. What do you think of open hardware accelerators?
9. What advantages do Open-Source OS have to the traditional
hardware-software combo?

Industry and entity background references:
Initiative: Google’s Project Ara
Project Ara promise to bring modular development to the ubiquitous smartphone experience. (

MIT Technology Review:

Time Magazine Review:

Software: Open-Source Operating Systems
Each have generated huge interest in developing open, independent platforms that power phones – and, certainly – a future full of wearable gadgets of all kinds.

Tizen – Samsung has been working with Intel and others on a mobile platform called Tizen. Samsung is bringing Tizen powered smartphone by end of 2014 and Gear 2 smartwatch already utilize Tizen. (Source: Android Community). History of Tizen:

Mozilla – Mozilla, a nonprofit organization, is developing its own
open-source smartphone operating system called Firefox OS. Mozilla
announced a deal with Chinese chip designer Spreadtrum Communications
to bring $25 smartphone to the emerging countries

Ubuntu – London-based Canonical Ltd. is making a smartphone version of
its Linux-based computer operating system called Ubuntu Touch.
Canonical has partnered with BQ and Meizu to produce the first
consumer-grade Ubuntu Phones.

Jolla – Finland-based Jolla’s Sailfish OS is another contender in this
category. Smartphones powered by Sailfish OS are already available
across the EU, Switzerland and Norway. Jolla also plays nicely with
Android as Android apps can run using a compatibility layer available
from the Jolla Store.

6:30pm Arrival and network
7:00pm Announcements
7:10pm Speaker I Research
7:30pm Speaker II Project Ara
7:50pm Speaker III Open source product company (Invited Mozilla and Tizen)
8:10pm Q and A | White board session
9:00pm Adjourn

Location: (map)
AT&T Foundry
260 Homer Avenue
Palo Alto, California 94301 USA

$20 at the door for non-SVForum members
No charge for SVForum members
No registration required

Save time and pre-register here:

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4G as a Platform – March 12, 2014

Join us on Wednesday March 12 for an exciting
SVForum > Mobile Group event:

Three to four speakers on – “4G as a Platform”.

The SVForum Mobile and Digital Media special interest groups have now joined forces to form one coordinated group which will be referred to as SVForum > Mobile Group.

In 2014 we have a new strategy and approach to these events. At a macro-level, a strategic point is now to be differentiated from all other community meetings in Silicon Valley. ON a micro-level, it is to have take-away documentation of each actual meeting, distributed to everyone in the group. Are you ready?

We will have new announcements over the next several meetings, so please monitor and join us in person as we refine this new “360 approach” and tune the group outputs to be uniquely relevant to the mobile/wireless/interactive industries.

Paradigm: 4G as a Platform

An introduction to the value-chain of technologies and service sector companies that enable the new 4G (fourth generation) all internet protocol (IP) broadband wireless networks.

We’ve entered the new era of wired and wireless communications and it’s time to psychologically, and technologically, develop for this era. Hence the title “4G as a Platform.”

Facebook CEO Mark Zuckerberg’s 2014 Mobile World Conference chat stated that Facebook and will be formally partnering with mobile network operators (MNOs). Next, the WhatsApp app will be displacing short message service (SMS) text messaging on a mass scale, while also offering voice communications. In short, it’s a new world, based on IP, not circuit-switched phone networks.

The FCC weighing in as well, on net neutrality and 4G. In January 2014, FCC Chairman Tom Wheeler said, “Our communications networks are transitioning to IP-networks. The move from the circuit-switched networks of Alexander Graham Bell to the new networks of the Internet Revolution is all around us — with expanded deployment of fiber, with new forms of wireless, with bonded copper and coaxial cable. These transitions – plural – are a solid attributes because IP networks are more efficient, which can enable better products, lower prices, less tariffs and massive benefits for consumers.”


AT&T Foundry (confirmed)
Learn about AT&Ts 4G all IP voice & data centric initiatives.

Qualcomm, Inc.
Rasmus Hellberg, Senior Director Technical Marketing, Qualcomm
Rasmus Hellberg is a senior director of Qualcomm’s technical marketing team, where he focuses on the wireless evolution and related technologies. Rasmus has spent more than 15 years in the wireless industry and started his wireless career in product management, working on the Japanese PDC system and the first commercial WCDMA products. He previously held various product management positions in Stockholm, Sweden and San Diego, California covering PDC, WCDMA, CDMA2000 1X and EV-DO, focusing on radio access network products.

Rasmus holds a doctorate in electromagnetic wave propagation and a master’s degree in electrical engineering from the Royal Institute of Technology in Stockholm, Sweden. He also received a bachelor’s degree in business administration and finance from the University of Stockholm, Sweden.

Research presenter (invited)

* New Location* (click here for map)
AT&T Foundry
260 Homer Avenue
Palo Alto, California 94301 USA

$20 at the door for non-SVForum members
No charge for SVForum members
Pre-register here:

Agenda: (approx. 3 to 4 speakers)
6:30pm Arrival and network
7:00pm Announcements
7:10pm Speaker I: Research
7:30pm Speaker II: AT&T
7:50pm Speaker III: Qualcomm
8:10pm Speaker IV: Company #3
8:10pm QA and whiteboard session
9:00pm Adjourn

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